Media - Dedicated Fibre Solutions
Media – connectivity for the 21st century
The competitive landscape for successful broadcasters, publishers, production houses, indeed all media companies, has changed.
The media sector is facing up to a shift in the way consumers absorb content. Traditional media such as print, newspapers and magazines are becoming increasingly redundant for the important 15-35 target age range as they look to new media formats for their news and entertainment.
The explosion of the Internet and mobile media has changed everything. To enable smooth running digital media, the interconnectivity between pre and post production houses, publishers and the distribution networks needs to be secure, with high capacities and high availability to ensure data of consistency and quality reaches the target consumer.
Media companies across the production cycle are facing competition for work and eyeballs. Keeping the target audience engaged in the content is vital, but so are the systems which deliver the content.
Content cannot now be in one sole location. Today’s content web servers were not designed to run in traditional office buildings – they require purpose built, cooled and resilient data centres in which to operate efficiently.
The right network resolves the bottlenecks seen on the fixed network side of the production and distribution infrastructure, by offering media companies dedicated fibre to transport the content over. Gone are the slow load times and the fixed capacities dictated by existing providers.
The case for ‘owning your own network’ and deploying dedicated fibre between all stages of the production and distribution cycle has never been stronger. 21st century media companies need content that will be delivered on time and consistently
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