E-tail and E-ticketing

With 37million online shoppers and an e-tail economy estimated to reach €81bn in 2011, UK e-tail and online ticket stores continue to buck spend trends that conventional stores have witnessed through the recession. In fact, the UK has the highest online spend, of around £600 per head, and in 2009, 35% of European online consumers had purchased a ticket for a sporting or cultural event.

With many sporting, cultural and festival events launched online and generating increasingly high levels of demand, how significantly would your brand be damaged by a network failure or capacity issue?

However, despite the appetite for online consumption, research cites that online users no longer exercise brand loyalty. Forrester research suggests that almost 60% of UK shoppers have not decided on the brand they will purchase before researching or buying a product online.Your success depends now on your site’s security and availability, as well as incorporating user reviews.

Being PCI-compliant is critical to your customers’ faith in your brand, so selecting a network provider that can connect you securely and reliably to the cloud is imperative. And, like any online organisation that experiences extreme peaks and troughs of web traffic, you need to be always-on in these days of weakened loyalty.

Geo has been selected by some of the UK’s largest online names; bet365, toptable, News International and ITV to name a few, as we understand the regulatory market as well as providing a scalable (to terabit capacity), dedicated infrastructure. And, with the UK’s newest network spanning 3,000km and connecting over 100 data centres and exchanges, we can help you push out your content to wherever your customers are.

What our clients say

Critical to us was accommodating all percieved growth prospects, leveraging the business continuity aspects and delivering a smooth user experience

Neil Selby, Head of Networks and Security, bet365

In fact, our network is the safest in the UK. Nationally it tracks the gas mains, and in London it is buried deep below the streets in the sewers. These fibre-only routes offer our customers diversity away from the usual operator trails, and typically away from areas where sticky hands are busy pilfering copper.

What our clients say

Geo’s fibre follows unique paths away from standard routes which guarantees diversity.

Andrew Ioannou, Director of Strategy, ITV