Market and Price Comparison

“People count up the faults of those who keep them waiting” (French proverb)

Unfortunately, no matter how well known you are, it’s a fact that your customers won’t hang around if the data on your site is subject to lag, or your site is temporarily down due to unprecedented web traffic. And it’s not just lost revenues from advertisers; with 37 million online shoppers and an e-tail economy estimated to reach €81bn in 2011, that’s a huge market to miss out on.

Here’s the stuff you know: delivering an ‘always on’ experience to your customers is critical. Loyalty doesn’t exist in the way that it previously did; and in a market with low barriers to entry and high rewards, it is critical that the feeds to your site, with its increasingly rich content are real-time. It’s also essential that your network can deal with the tremendous spikes in traffic, particularly during any peak advertising times where you are driving customers to your website.

Your customers are also accessing your site in new ways, so ensuring a compliant, mobile-friendly service may be pushing you to the cloud. A private fibre infrastructure, scalable to terabit capacity, will guarantee you the scale, security and highest availability; which your customers expect as a minimum.

With the UK’s newest network spanning 3,000km and over 100 data centres and exchanges, Geo could have you up and running in just a few weeks, virtually eradicating downtime, saving you money as your business grows and preparing you for the predictable – and unpredictable- traffic spikes. How can we be so sure? Because our managed network customers experience market-leading availability: 99.9999808% in fact in 2010.

How do we do this? Through innovative routing (our national network tracks the gas mains and in London is buried deep beneath the streets in the sewers) and expertise in network management.

So whether your goals are simply growth, or whether you will be diversifying into e-tail or direct underwriting, Geo can underpin your business. That’s why organisations like bet365, ITV and toptable are already seeing the benefits of a Geo dedicated network.

Want to find out more about what we can do for you? Please email our Online Sales Director, Andy Tipping who will be delighted to help you.